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Fresh Water
Investment Portfolio

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Why Invest
In Fresh Water?

This portfolio gives exposure to companies who lead their respective fields in maximizing water efficiency, and who are committed to combating pollution and ensuring affordable and equitable access to water resources.

Gathering clean water from a creek


Every year thousands of humans die from drinking polluted water. Save the next life by investing in companies that take responsibility to provide citizens all over the country with pure fresh water through our Fresh Water Portfolio.

Drinking a glass of water

Access to Water

In 2010, the UN General Assembly recognized the human right to water and sanitation and acknowledged that clean drinking water and sanitation are essential to the realization of all human rights. At Newday, we strive to uphold this right.

Backpacker drinking water from a river

Clean Rivers

Serving as drainage channels for surface water, rivers have a significant role in the water cycle. They carry water and nutrients to areas in need, which provides habitat and food for a numbers of the earth's living organism.

Pouring clean lake water from hands

Clean Lakes

The pollution of lakes harms aquatic animals, human health and the economy. Clean lakes are crucial to maintain a healthy environment. Invest in companies that take the initiative to clean our lakes through our Fresh Water Portfolio.


On the chart below, the Fresh Water Portfolio is compared to the S&P 500 over a 1 year timeframe.

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0.00% Benchmark
Model portfolio performance disclaimer: The historical performance data quoted represents past performance, does not guarantee future results, and is provided for information purposes, is not advice or for trading purposes, may be subject to delays, should not be used for tax reporting, may not reflect actual future performance, and is gross of Newday fees. Prices may vary due to network availability, market volatility, and other factors. Investment return and principal value of an investment will fluctuate so that an investor’s shares, when sold or redeemed, may be worth more or less than the original cost. Current performance may be lower or higher than the performance quoted. There is a potential for loss as well as gain that is not reflected in the information portrayed. The performance results shown do not represent the results of actual trading executed using client assets. Investors on Newday may experience different results from the results shown. The choices made by Newday to display certain investments and time horizons have a direct effect on investment performance, and different choices would result in different historical performance results. Not all investments on the Newday platform are available to all clients. Market data provided by Xignite.

Top Holdings

Please download the Fresh Water Portfolio Fact Sheet for more information about the portfolio. Download The Fact Sheet

Xerox Corp.

Xerox Corporation is an American global corporation that sells print and digital document solutions, and document technology products. Xerox has pledged a 35% reduction in water use for its manufacturing operations by 2020, compared to a 2010 baseline. Additionally, Xerox works with its suppliers to eliminate particulate matter pollution of its water sources.

Fairmount Santrol

Fairmount Santrol Inc. produces sand and sand-based products, including a number of filtration media for municipal and industrial wastewater systems, surface water, and groundwater applications.

Ford Motor Co.

The Ford Motor Company is an American multinational automaker headquartered in Dearborn, Michigan. Ford has achieved a 62 percent reduction in water used per vehicle produced compared to 2000.

NRG Energy

NRG Energy is an American integrated power company. In 2016, NRG announced a goal to reduce water use by 40% by 2030, and to continue to develop performance standards and procedures to improve water efficiency and wastewater quality and treatment. The CDP recognized NRG's commitment to water efficiency by listing them on the 2017 Water A-List, one of only 14 US companies to achieve the distinction and the only utility company to do so.

Aptiv PLC

Aptiv designs and manufactures parts for the automotive industry. In recent years, Aptiv has improved its water consumption by almost 18%, and has been involved in water reporting through the CDP since 2012.

CMS Energy Corp

CMS Energy is a utilities company operating primarily in Michigan. In addition to achieving a 20% water reduction goal two years early in 2018, CMS Energy has been actively involved with Michigan's Water Use Advisory Council to ensure continued protection of the Great Lakes.

Procter & Gamble

Procter and Gamble is a multinational consumer goods company producing family, personal and household care products. Since 2004, through their Children's Safe Drinking Water program, P&G has provided more than 13 billion liters of clean water to people in need around the world. The program provides an easy-to-use water purification packet invented by P&G scientists that can clean 10 liters of water into clean, drinkable water in just 30 minutes. P&G undertakes measures to promote equal opportunities and diversity including clear assignment of responsibilities, action plans, training program, and implementation of grievance procedures. The company adheres to the ILO Declaration on Fundamental Principles and Rights at Work.

WEC Energy Group Inc

WEC Energy Group Inc. provides electricity and natural gas in 4 midwestern states. The company has achieved over 99% water recycling rates in recent years by introducing innovative cooling technologies at their power plants.

Whirlpool Corp

The Whirlpool Corporation is an American multinational manufacturer and marketer of home appliances. Whirlpool has focused both internally and externally on water efficiency, introducing home appliances with innovative features to reduce water use, as well as decreasing manufacturing water use by 15% since 2014. Whirlpool won a UK Water Efficiency Product Award at the Waterwise Awards 2017.

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